SÁBADO 1 DE MAYO

14:15 - 14:30    Setting the Scene

Jean-Claude Baumgarten President, WTTC

Increasingly, people are losing faith in the political leaders of our world. They doubt the legitimacy of business enterprises and even the honesty of those who are assumed to be objective presenters of the facts. While a new rage of frustration is spreading, we are fast approaching the beginning of a new renaissance. As one of the world's most important industries, we have a fundamental role to play. But first we must be convinced that we are part of the solution. How will we formulate our offer to the world and realize the very vision and dreams that our industry was founded upon?

14:30 - 15:30   Feeling the Pulse

Moderator: Nik Gowing Presenter, BBC World

The world of Travel & Tourism does not operate in isolation. Not only does it have a huge impact on many other sectors of the economy; it is also affected by trends in economic, political and social developments worldwide. In this session, well-known commentators will present the trends that are shaping the future and the impact they will have - on the global economy and political environment, as well as on consumer lifestyles and aspirations.

. Jihad Ballout, Communications and Media Manager, Al-Jazeera . Peter Greenberg, Travel Editor, NBC; Chief Correspondent, Discovery Networks/The Travel Channel . Eric Lecourt, Editor in Chief, Le Figaro . Arnie Weissmann, Editor in Chief, Travel Weekly - USA

15:30 - 16:15   Forging Ahead

Gene Sperling Former White House Economic Advisor     Moderator: Nik Gowing Presenter, BBC World	There is a plethora of forecasts suggesting that 2004 will show a return to growth for the US and other major economies, boding well for Travel & Tourism and its much needed recovery from 9/11, Iraq War, SARS, terrorism and poor economics. This session, will attempt to separate the reality from the hype and determine if there is sustainable fuel for this growth or simply wishful thinking.

16:15 - 17:00   A New Approach

Ian Davis Managing Director McKinsey & Company     Moderator: Peter Greenberg Travel Editor, NBC Chief Correspondent, Discovery Networks/The Travel Channel

CEO Mission Impossible? The unprecedented challenges faced by Travel & Tourism organizations over the past few years have led to a new style of decision-making in board rooms, business management and global communications. These behaviours are wiping out the risk averse and putting forward 'real entrepreneurs'. What are the factors defining the competitive edge of these new leaders? And how will they shape the future of Travel & Tourism across the world?

17:00 - 18:00    Leaders Driving Change

Moderator: Nik Gowing Presenter, BBC World . Edwin Fuller, President & Managing Director, Marriott Lodging International . Stelios Haji-Ioannou, Founder & Chairman, EasyGroup . Richard North, Chief Executive, InterContinental Hotels Group PLC . Alan Parker, CEO-designate, Whitbread plc, Managing Director, Whitbread Hotels Company

The pressure on business leaders in the Travel & Tourism industry has resulted in a new business philosophy. In today's marketplace, competition is fiercer and less predictable than ever before, and the customer is increasingly demanding. How will industry leaders define their new strategies for the changing environment? How will they differentiate their products and services? How will they persuade their customers, shareholders and employees to adhere to this new philosophy?

DOMINGO 2 DE MAYO

07:30 - 09:00    Special Breakfast Session:  WTTC National Initiatives

Salwa Ballroom, Doha Sheraton Breakfast will be served from 07:00 Moderator: Jean-Claude Baumgarten President, World Travel & Tourism Council India (7.30-8.15) . Yogesh Chandra, Secretary General, WTTC India Initiative . Amitabh Kant, Joint Secretary Ministry of Tourism, India . NK Singh, Member, Planning Commission India . Lalit Suri MP, Chairman WTTC India Initiative and Chairman & Managing Director, Bharat Hotels . Rathi Vinay Jha, Secretary Ministry of Tourism, India Spain (8.15-9.00) . Miguel Angel Villanueva, Head of Finance, Economy & Tourism Development for the City of Madrid . Jose-Luis Zoreda, CEO, Exceltur

WTTC works with specific regions or countries in two different ways: - By setting up a WTTC Regional Initiative.  This is appropriate in countires where the private sector of Travel & Tourism is not represented.  WTTC may therefore launch an initiative that brings together key players from every sector of the industry to speak with one voice.  The India Initiative, which was set up in February 2000, is an example of this.  This Initiative strives to raise awareness of the economic and job creating importance of the industry and to remove barriers to growth. Join the leaders of the industry from India to discover the challenges and achievements of the past five years. - By partnering existing Initiatives that have similar goals to WTTC.  This is appropriate in regions where initiatives already exist but where an alliance with WTTC allows both bodies to strengthen their message and benefit from networking, sharing experience, economic data and reseaerch.  The partnership between WTTC and Exceltur (The Spanish Alliance for Tourism Excellence in Spain ) is a good example of this. Join the leaders of the industry from Spain to hear the opinions of the public and private sectors on tourism in Spain and to discuss the impact of the 11/3 Madrid attacks on the Spanish tourism industry.

09:30 - 10:30   The Ministers' Panel
Moderator: Arnie Weissmann Editor in Chief, Travel Weekly, USA The benefits to governments of stimulating Travel & Tourism would seem to be self-evident.  Economic growth, employment creation and increased export revenues are among the most evident.  Indeed, in many countries Travel & Tourism is the leading sector driving the economy.  So why, despite the obvious, is the industry rarely given the status it deserves at the most senior levels of government with direct access to the top?  How can governments implement a long-term strategy which promostes the successful growth of Travel & Tourism while ensuring preservation of the social, cultural and natural environment?	. Dr Ali Alp, Deputy Undersecretary, Ministry of Culture & Tourism, Turkey . Douglas Baker, Department of Commerce, United States of America . H.E. Akel Biltaji, Advisor to H.M. King Abdullah the II of Jordan on Tourism and Foreign Investment Promotion . Luis Correia da Silva, Minister of Tourism, Portugal . Renee Webb MP, Minister of Tourism, Bermuda

11:30 - 12:30    Technology Driving Change

Moderator: Nik Gowing Presenter, BBC World Dramatic change is in the rapidly increasing IT literacy of consumers. What will the best online providers do to respond to changing customer behaviour, and what will they do to ensure that their brands outclass those of their competitors?

. Ronald Andruff, President & CEO, Tralliance Corporation . David Babai, Chairman, Gullivers Travel Associates . Alex Christou, Managing Partner - Travel Services Europe Accenture . Gordon McHenry, Director, Government & Community Relations, The Boeing Company . David Scowsill, Chief Executive Officer, Opodo

14:00 - 15:00    The Flow of Money

Moderator: Alex Kyriakidis Managing Partner Tourism Hospitality and Leisure, Deloitte In this panel discussion, leading investors and entrepreneurs will share their latest news and advice for near and long-term investment discussing what is hot in Travel & Tourism and what is not.

. Henrik Bartl, Head of Specialized Property Financing Aareal Bank . David Mongeau, Vice Chairman, CIBC World Markets . Andrew Sentance, Chief Economist, British Airways . NK Singh, Member, Planning Commission India . Brian Wallace, Deputy Group Chief Executive and Group Finance Director, Hilton Group plc

15:00 - 16:00    Moving Around the World

Giovanni Bisignani Director General & CEO     Moderator: Arnie Weissmann Editor in Chief, Travel Weekly - USA . Adam Brown, Vice President - Market Forecast, Airbus Industrie . Christopher Brown, Managing Director & CEO, TTF Australia . Paul Brown, Partner McKinsey & Company . Mary Gostelow, President, Gostelow Travel . Ian Swain, President Swain Travel Services, Inc. . Peter C Yesawich, Managing Partner Yesawich, Pepperdine, Brown & Russell

People say they want to see the world, but many express dismay about the experience of simply getting to their destination. For several years now, industry leaders have been talking about "seamless travel experiences" and "improving the entire customer experience". As the typical tourist is becoming increasingly sophisticated and demanding, what will the key consumer trends of the future be? Which destinations will they choose and why? How will they get there and how can the industry provide a seamless travel experience?

16:00 - 17:00    Lands of Opportunity

Philippe Bourguignon Chairman, Aegis Media Moderator: Nik Gowing Presenter, BBC World . Jeremy Heyes, Director, WATG . David Stein, Chairman, The Stein Group . Lalit Suri, Chairman & Managing Director, Bharat Hotels Ltd . Peter Wong, Chairman MK Corporation, Hong Kong

Travel & Tourism GDP is forecast to grow by over 30 per cent in China in 2004, helping to erase almost completely the negative impact of SARS. Little wonder that the Travel & Tourism industry from all over the world is competing for a piece of the golden cake. And China is by no means the only source market or destination seen as a land of limitless opportunity. Which origin markets will provide the best growth potential, which new destinations are expected to emerge, and what kinds of new and exciting products and experiences will customers be seeking?